Design Thinking for Business Innovation
In this Design Thinking for Business Innovation Course, you will master human-centered design to answer ‘What’s next?’
About the Course
Design thinking is both a mindset and a proven approach for developing user-focused solutions to organizations' challenges. It combines fundamental human-centered principles with innovative problem-solving tools to open avenues for growth through continuous business model innovation. Rather than rely on limited revenue streams or customer segments, successful business organizations repeatedly experiment with their business models to confront emerging challenges and pursue new opportunities.
This 3-day course is designed to expose participants to the power of design thinking and give them the skills to spark creativity and innovation in their teams.
Innovative and effective design thinking typically includes phases of user empathy, problem clarification, ideation, prototyping, and solution testing, anchored on failing fast and failing forward. These phases, principles, and techniques will be covered in this course.
Participants should be able to achieve the following outcomes at the end of the course:
1. Model a human-centered approach to innovation
2. Practice the design thinking process
3. Break free from cognitive biases and schemas
4. Use stakeholder analysis to manage innovation implementation
5 . Describes frameworks of business model innovation
6 . Practice skills to strengthen the communication of ideas and innovation culture
This course is most beneficial to Senior Managers, Executives; Team Leads, Unit Heads; and other high-potential employees. Participants in groups of three or more from the same organization are likely to benefit most from this customized training activities and exercises.
Course Content
MODULE 1: THE HUMAN PERSPECTIVE TO INNOVATION
People are at the center of the lifecycle of products, services, and processes. Innovation and design focused on discovering and satisfying human needs have the greatest prospect of success in the marketplace. This module explores this concept.
1. What is a human-centred approach to innovation?
2. Discovering pain points and clarifying needs
MODULE 2: THE DESIGN THINKING PROCESS
Design thinking follows a proven process first described by Nobel Prize laureate, Herbert Simon in 1969 and popularized by several innovative companies and thinkers since then. They are:
1. Empathise
2. Define
3. Ideate
4. Prototype
5. Test
MODULE 3: COGNITIVE BIASES AND SCHEMAS
The real voyage of discovery consists not in seeking new landscapes, but in having new eyes (Marcel Proust). Creativity and innovation thrive through mindsets that enable new insights into situations and challenges. Understanding how our mental biases could negate this possibility is the focus of this module
1. Perception and framing
2. Moderating our schemas for breakthrough thinking
3. Behavior models
MODULE 4: STAKEHOLDER DYNAMICS
Stakeholders are important for the success of design thinking outcomes and knowing how to engage them is the focus of this module
1. Stakeholder types
2. Stakeholder impacts
3. Engaging different stakeholder groups
MODULE 5: BUSINESS MODEL INNOVATION
The goal of business strategy is to optimize customer value creation at a superior level compared to competitors. Various models are available in this regard, and they are discussed in this module.
1. What is business model innovation?
2. Types of business models
3. Digital business models
MODULE 6: COMMUNICATING INNOVATION
This module covers the communication process and how to apply it to the innovation process
1. Internal communication and collaboration
2. External communication and collaboration
3. Fundamental principles for successful communication.
Reviews
The real-life case studies used during the training were instrumental in illustrating key concepts and their applications.
The facilitator’s ability to simplify complex topics and provide real-world examples made the training effective and enjoyable.
The Design Thinking training sessions were well-structured and paced. Also, the use of multimedia and group exercises kept everyone actively involved.
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